Diamond J, LLC is a BBB Accredited Horse Dealer in Alexander, AR






Hey There!

I’m Alisha and my husband Richard, daughter Isabella, son Grant and I, would all like to extend a warm welcome.

My grandfather raised cutting horses and had me up on a horse from the time I was 2 years old, which was the catalyst for my life-long love of horses. I rode and trained many different breeds and disciplines while growing up and became an exercise rider at Louisiana Downs while attending Centenary College in Shreveport. Horses have always been an integral part of my life, but it is when Richard and I had Isabella and Grant that my deepest appreciation for a truly SAFE “bomb-proof” horse really kicked in. Although I had ridden hundreds of horses during my pre-motherhood days, finding the “right” pony for my kids was nearly impossible.

People always told me I had a “gift” for training and desensitizing horses, but until I started looking for a pony for my kids, I never believed them. I never realized how special my horses and my methods for creating a bomb-proof partner were until I saw so many ponies I wouldn’t dare let my own children near, let alone buy them as a “kids pony”. That was the moment I made the decision to dedicate my life to providing a reliable source for SAFE horses and ponies to the horse community throughout the country. Richard and the kids were completely supportive of my dream to help match families with the horse of their dreams… and that is how Diamond J was born.

At Diamond J, we believe in doing things very differently…

First of all, every horse and pony that comes to the ranch is evaluated for safety and temperament by working through our rigorous and proven desensitizing program where we expose them to tarps, flags, atv’s, on the road in traffic, water, loading & unloading, arena and round pen work, bareback, clippers, cross ties, dogs, farm animals and much more. We try and cover anything the horse might see in a busy family and barn setting. Many of our horses have a very solid foundation of ranch and trail work before they come to us and effortlessly breeze right through the program. Others may require more training, but until we are so confident in a horse that we trust them with our own children, that horse is not available for purchase. Seldom, we may get a horse that does not meet our high standards of a “family safe horse” and those horses are given away to knowledgeable trainer apprentices.

Secondly, we are based in Arkansas, which is admittedly not the “horsiest” part of the country, so we offer FREE SHIPPING to almost anywhere in the Continental United States. Approximately 5% of our customers are in Arkansas and 95% of our are located in California, Colorado, Texas, Florida, Georgia, New York and other parts of the country. Our horses are in such high demand; we’ve even exported several horses over seas to the UK, South America and Persia and quite a few of our horses are now in beautiful parts of Canada. To help our International customers with shipping costs, we have a built-in shipping allowance to cover the fees to get them to an equine air transporter or to the Canadian border, but rest assured your shipping within the United States should be fully covered within our built-in allowance.

Finally, we of course invite anyone, from any corner of the earth to drive or fly in to visit the ranch and meet our horses in person before making your purchase, but very few of our customers actually do which is why we provide such extensive videos, photographs and an abundance of references upon request. Generally, we have an incredible knack for knowing when a horse and person are a perfect match, but if for ANY reason you are not 100% in love with your new horse or pony, we offer an unheard of 30-DAY GUARANTEE period and are happy to exchange your horse of pony if you are not completely satisfied.

We offer extremely personalized service and often stay in-touch with our customers for many, many years. When you visit our testimonials page, you will see newly updated photos and letters from customers who love our horses and ponies as much as we do. The Sold Page will also provide a great understanding of the consistent quality that make our horses and ponies so highly sought after. And of course, if you would like us to video anything specific for you, let us know and we are happy to accommodate you.

Frequently Asked Questions…

What do you look for in your horses?

We search all over the United States for horses and ponies with a certain disposition. Any horse can be trained to perform and ride a certain way, but it’s very difficult to change a horse’s disposition, they either have it or they don’t! Most of our horses are between 6 and 12 years old. We don’t specifically seek out certain colors or pedigrees, but those things do effect the prices.

Why does your ad say that a horse is in my state?

We place ads and have sold horses in just about every state. Because of the way the horse websites work, there is no way to advertise a horse in Arkansas in another state other than to list it there. Without our advertising you would never even know we existed. We state clearly on our website and most of our ads where we are located, and it’s usually one of the first things we talk about on the phone.

Do most of your customers come to Arkansas and try the horses?

No, only about 5% of our customers actually fly or drive in to try our horses before they buy them. Because we do guarantee our horses, and shipping is included in our prices, most customers choose not to come here. Although we love it when customers come in, we have references all over the country that we are more than happy to let you talk to. We encourage customers who are close, or can, to come try the horses. Although we are very good at matching people with the right horses, it can help us to see and evaluate the rider’s skill level too.

What type of training do your horses have?

Most of our geldings are started on a ranch. They get many miles with wet saddle blankets and have a very solid foundation before they even come to us. We get the horses with the dispositions that we’re looking for that will make great family or beginner horses. Once they arrive here, we work them through a thorough desensitizing program which includes: tarps, flags, atv’s, on the road in traffic, water, loading & unloading, arena and round pen work, bareback, clippers, cross ties, and much more. We try and cover anything the horse might see in a busy family and barn setting. Some of these horses come in and breeze right through and test out immediately on the things we expect our horses to do, and some require differing levels of additional training. Of course if there are specific things you plan on doing with the horse, we will be happy to work on those while it’s waiting to ship. If there are specific things you would like to see video of that we haven’t already shown, just let us know and we’ll do our best to accommodate you.

How long do you typically have a horse at your farm?

Each horse is unique and has different needs. Some horses arrive completely trained for what they are going to do, and others come in needing quite a bit of work. Some horses could be here for as little as a week, while others could be here for over a year. On average, most horses are here for 2-3 months. Each horse is evaluated when it arrives and given the amount of time necessary for us to feel comfortable putting our own kids on them and being able to guarantee them.

What does the term Bombproof mean?

The term “Bombproof” is an old horseman’s term that originally started with military horses to describe the ones that weren’t bothered by the bombs. Over the years it’s evolved into a generic way to describe horses that are not overly reactive to various stimuli. We are not saying that you can literally drop a bomb beside a horse and not get a reaction from it. What we are saying is that we seek out horses with dispositions that predispose them to being less reactive, and then we work with those horses to further that attitude. We can’t expose a horse to every conceivable thing that they might encounter in life, but we can test how they react to new things and help to show them how to react. Horseback riding is the second most dangerous sport behind cheerleading (which our daughter does too!), and while we do every thing we can to minimize the risks, everyone that sits on a horse should realize that there is an inherent risk. Most states including Arkansas have enacted laws limiting liability on equine activities. A list of laws that states have enacted can be found here.

Will my kids be able to ride the horses like your kids?

We can’t guarantee that every horse will ride the same for every person, because we’re not only dealing with a horse, but also with riders with different levels of confidence, abilities and personalities. Everybody has their own opinion of what level their child is, and they are all based on different standards. We demonstrate in our videos how the horses can ride, but they are living breathing animals with minds of their own that have good days and bad days and need to be handled consistently and properly. More than anything else you can buy, with a horse there will be an adjustment and learning period to get used to it’s particular way of going. We are always available to give advice and help you work through any questions or problems that might arise, and we can even help you to find a good instructor or trainer in your area if you need additional help. Owning horses is really more of a lifestyle than a hobby, and it requires a commitment and dedication. Every horse is not going to be a match for you or your child’s personality, that’s why we offer our exchange program.

I don't have much experience on a horse, will I be safe?

Safety is our main goal. We try and help people minimize their risks in what is normally considered a dangerous activity. While our horses are among the safest out there from the standpoint of ground manners, being desensitized to certain stimuli, and disposition, they still are large animals with a mind of their own. Horse ownership involves a lot of responsibility on the part of the owner. For example, not knowing how to properly lead a horse could result in getting a foot stepped on, or cantering without developing good balance first could result in a fall, standing behind a horse is never a good idea and you could get kicked if a horse is kicking at another horse or startled. Any horse is capable of hurting someone, by owning and riding horses, you should know that you are assuming some risks. We are not guaranteeing that you won’t get hurt on one of horses. Even a solid dependable horse can buck on rare occasions, any horse can bite, and any horse can kick in certain circumstances. These are all things that can come from their natural, instinctual desire for self-preservation. You MUST do your part to educate yourself and be a responsible horse owner and rider too.

I've seen horses that are cheaper, why are yours more expensive?

Our horses are generally not the least expensive horses you can find. We pay more for our horses and they are proven before they even make it to our program. We are one of the only places in the country where you can buy a horse that comes with a meaningful guarantee. Although some auction horses will come with a guarantee of being sound, there are a lot of interpretations of the word “sound”. Most auctions define sound as: not limping, sight in both eyes, and no cribbing. Many horses are drugged at the auctions to quiet them, many may have other issues that we would consider an unsoundness or vice like cribbing, weaving, biting, refusing to load, etc that others would not consider an unsoundness. Also it’s really easy to make a horse appear more trained than it actually is in a small sale ring. Not that a good horse can’t be found at a sale barn, but even someone with the best eye and a lot of experience can be fooled. Most of our customers just aren’t willing to the take the chance for themselves and their families safety on an auction horse. We have several horses every year that for various reasons we don’t feel will ever be suitable for our customers, and we actually just give them away to people. Our guarantee covers anything, if you happen to get a horse that doesn’t get along with your horses, or even if you just don’t like the color, we are happy to exchange it, we just don’t give refunds. We welcome vet exams, blood tests, and invite anyone to come in and try our horses. Also keep in mind that our prices include shipping too. Additionally, our horses also are generally shipped with a new leather halter and a lead rope.

Once I've decided on a horse that I want, what is the process?

Once you’ve decided on a horse or pony, we have a Sale Agreement that we will email to you to sign and return. We prefer and most of our customers send a bank wire for payment. It’s just as easy and secure as a check, but it speeds the process along and allows us to get shipping scheduled faster rather than waiting on an out-of-state check to clear. Once we’ve received the payment, we will email you a sales receipt.

How long does it take to get my horse, and who brings it?

A general rule of thumb, we ask for two weeks. Many times we can get the horse to you in a week depending on where you live, but we’ve found that it’s much better not to raise expectations and have someone disappointed. States that are to the east and west of us are on higher traffic route for the transports and almost always fall within the two week window. States directly to the north and south of us like lower Louisiana, Minnesota, the Dakota’s, could take up to three weeks. We contract with professional transports, most of the companies we have worked with many times in the past. Prior to shipping we have a normal process to get your horse ready to ship. We have to obtain a health certificate from our vet, which can take a few days, before the horse can leave. During this time we prepare your horse for shipping with Probios and electrolytes, it’s also moved to a private paddock or stall, and will be groomed before leaving. We take pictures of all of the horses before they leave and once they are on the truck you will be notified and provided with the drivers contact information.

What if the horse just doesn't work out for me?

We try and do our very best at matching the horse and rider on the front end, but there are those rare instances where for whatever reason things don’t work out. One of the most common reasons for a horse not working out is other horses. Adding a horse with other horses, mares or geldings, can sometimes change the dynamics and personalities of the horses. Many times we can help you work through those issues, but sometimes it necessitates making a change. In the event that you do have to make a change, we will work with you and can help find transports at the best prices for you.

View Our Sold Horses

Click Here to see the Sold Horses page

Throughout the years we have had an opportunity to pair so many amazing horses with the perfect families. When you visit our Sold Horses (and ponies) page, you will see the consistency in the types of horses we offer for sale. Temperament and excellence of character is our first priority when choosing the perfect match. Every horse we promote as a “Beginner Horse” is always trusted first with our own young children. Our training program is a rigorous test of the horse’s true character. We expose our sale horses and ponies to nearly every obstacle you may encounter on the trail, on a ranch or in a hectic environment such as a rodeo or horse show. When your new horse arrives, they will be accustomed to dirt bikes, 4-wheelers, golf carts, dogs, chickens, llamas, tarps, bridges, water and more. We take a tremendous amount of pride in our proven training and desensitizing program and when you see the many exceptional horses that are now in new forever homes, you will see a true testament to the caliber of our horses – past and present.

Read Testimonials & Updates

Click Here to read the Testimonials page

"We recently purchased 3 (very different and equally amazing) horses from Alisha- one for myself, one for my 4 year old daughter and a mini pony for my 2 year old to familiarize her with horses. I spent an immense amount of time researching horses when we purchased our farm. While it seems crazy to purchase a horse sight unseen, because of the great marketing Alisha had done and the extensive videos she supplied for each horse, we decided to use her for this purchase as she promised we would be getting bullet proof horses. She spent a great deal of time listening to my requests for each of us and truly delivered what she promised. We are all absolutely in love with our horses and would highly recommend her to find a wide range of performance horses with the very best temperaments. The horse I purchased is one of the more expensive horses she sells and Frosty is truly a beautiful, sweet natured gem with great athletic ability and a fantastic jumper! I am very thankful to have found Alisha and would recommend her to anyone looking for a horse you can trust."

~C. West, California