Little did we know three short years ago when we shot and produced a different type of sale video (you can watch and compare the videos in the links below) for one of our horses that it would lead to a whole new category of horse marketing and branding companies. At the time we had already been producing industry leading, quality videos accurately representing our horses for nearly 15 years. We were looking to up our game and give people something more. If I’m being honest we were probably also a little bored producing basically the same video for every horse because we do after all specialize in one particular type of horse. Unintended Consequences! When we finished, what we had created was something that hadn’t been done in the horse industry and was more of a short film rivaling the type of video you’d see on Netflix or the big screen. What we realized after we really sat back and watched it though is that it was the exact opposite of everything we want our videos to be and do. We aren’t trying to dazzle people with special affects and things like tons of slow motion, or blacked out backgrounds, or photoshopped pictures. We want our customers to see our horses for what they truly are and to know that when they step off the trailer at their new home that you immediately know that’s the exact horse from…
Richard JacuzziFebruary 14, 2024